Top Marketing Agencies For Your SaaS Business

SaaS has become the golden goose that every entrepreneur is seeking.

With so many businesses already crowding the space, the arrival of more SaaS platforms is sure to extend the competition but might shrink the attention span of the customer.

So how you’re going to attract your target audience and keep them engaged?

Get yourself a team that is well-informed with the industry knowledge and ever-changing trends, knows what strategy to follow without making any mistake, is always available, and hands you out the visible results every day.

Easy? It is…if you have a lot of time hiring for such a dream team.

If not, try a marketing agency. 

Benefits Of Hiring A Marketing Agency Over In-house Team

• Getting the experts with years of experience for strategizing 
• Much less expensive than hiring a whole in-house team
• Easily scalable with the ability to focus on multiple goals at a time
• Saves time, as implementation can be done from the first day itself
• Result-oriented processes with complete report
• One single point for all marketing solutions
• A team that’s in sync with the latest marketing trends and news

With the boom in the SaaS businesses, a lot of agencies are providing their services for digital marketing and other niche specializations. 

Unfortunately, only a few of them know what they’re doing so we have curated a list of top 10 marketing agencies that you can rely on.

For those who don’t have time to read it all- TL;DR

 

• Get the message right
• Improve close rates
• Optimize CAC: LTV
• Get the message right
• Improve close rates
• Optimize CAC: LTV
  

  Inturact

  Inturact is a SaaS Consulting and integrated SaaS Marketing Agency. We build a marketing strategy that aligns with your company objective and boosts the overall customer relations. 

  Our latest technology solutions can help you expand your reach, retain more customers, and increase your revenue. 

  Our team’s specialties cover B2B SaaS Growth Consulting & Product Marketing, Inbound Marketing, Growth Hacking, Web Design & Development, Content Marketing, Graphic Design, Analytics Tracking & Setup, Data Analysis, and the entire SaaS Marketing Journey – everything you need to turn your product from an immovable object to an unstoppable force.

  Founded In: 2006

  Location: Houston, Texas

  Employees: 11-50 

  Key Clients: HubSpot, StealthSeminar, Hellopeter, Keen

  Case Study: 

  Customer Review:

  “We asked Trevor and Nichole to help us position Vervoe in the market and build a scalable, digital distribution machine.

  Obsessed with the “ideal customer”, they took us on a journey that changed our approach from “get customers” to “get the right customers and help them succeed”.  

  The outcome was an execution-ready marketing and customer success plan and a long-term partner in Inturact.”

  -Omer Molad, Co-Founder & CEO @ Vervoe

  Contact: connect@inturact.com

  Market8

  Market 8 is a growth marketing agency 100% focused on helping SaaS firms establish their brand and sell more software. Market 8 offers consulting, strategy, and execution of programs to help solve 3 critical problems of scaling SaaS:

• Get the Message right
• Improve close rates
• OptimiZe CAC: LTV

Founded In: 2010

Location: Miami, Florida

Employees: 11-50 

Key Clients: Siemens, Raven360, seoClarity, Zynbit

Case Study: 

Customer Review:

“Market 8 has the ability to quickly come in, assess the business, get the right solutions in place, iterate, scale and drive fast results”

– John Stopper, Founder & CEO @ Northstar8

Contact: contact@market8.net

Cobloom

Cobloom specializes in assisting SaaS businesses to engage and delight their customers. They use their extensive experience, expertise, and insights to help businesses acquire valuable customers at a low cost and make them successful. 

Their team has worked with major SaaS companies in the world and can help your business grow from scratch into an agile and profitable model.

Founded In: 2016

Location: London, UK

Employees: 2-15  

Key Clients: Scale

Case Study: 

Customer Review:

“I chose to work with Cobloom, because they were the only people I spoke to that really impressed me with their understanding of the SaaS business model, and growth challenges.

From the very first contact, they added value. Speaking to Consultants and Marketing Agencies, I never got the same “they get this” feeling. I’m excited about all the new developments we’re implementing over the coming months, and Scale’s continual success.”

-Nicolas Jacobeus, CEO, & Founder @ Scale

Contact: +44(0)845 5649 981

Single Grain

Single Grain is a full-service marketing agency that aims to provide holistic solutions to boost the growth of the SaaS business. 

They have worked with numerous businesses to drive more traffic and generate leads. They leverage their experienced team to boost the recurring revenue through customer engagement strategies as well.

Employees: 11-50

Key Clients: Amazon, Salesforce, SemRush, Nextiva 

Case Study: 

Customer Review:

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

-Kim Cooper, Director of Marketing @ Amazon Alexa

Contact: contact@singlegrain.com

Bay Leaf Digital

Bay Leaf Digital offers solutions to SaaS businesses at each stage of their journey, whether it is a pre-startup or a mature business. They specialize in growing the B2B SaaS companies by creating brand awareness, building a sales funnel, and generating qualified leads. They can also help you in strategizing to achieve the MRR and ARR goals.

Founded In: 2013

Location: Bedford, Texas

Employees: 5-20

Key Clients: Intuit, Angie’s List, Kabbage

Case Study: 

Customer Review:

“Bay Leaf took us from a standing start to a working digital marketing firm in short order. Their skills cover a broad spectrum and they have been a vast improvement over our previous firm. Bay Leaf staff works closely and collaboratively with many areas of our company such as Product Management, Sales reps and management, and our entire executive team.”

-Hugh Dyar, Senior Vice President Marketing @ Sapience

Contact: (866) 200-9814

Elevation Marketing

Elevation Marketing works with a range of medium and large businesses all across the US, with sixty percent of their clients being $1billion+ enterprises. They have an extensive team of in-house specialists who are dedicated to providing a unique insight into the challenges facing your business.

Their team of experts has built a proprietary process that uncovers the power of sales and marketing alignment in your organization. Starting with the optimal client outcome as the goal, they lean on data to develop cutting-edge strategies that elevate your marketing and sales success.

Founded In: 1999

Location: San Francisco, California

Employees: 11-50

Key Clients: Amazon, Coca-Cola, Red Hat, Duracell

Case Study: 

Customer Review:

“With Elevation Marketing’s B2B expertise, we have reinvigorated our sales funnel with the qualified leads. They’ve become a critical part of our team.”

-Michael Simpson, CEO & Co-Founder @ Pairin

Contact: (415) 944-3377

Directive

Directive is a marketing agency that uses its software industry knowledge to build a sales pipeline with qualified leads.

Their team is trained for proactive communication to take the challenges and strategize for success. They are oriented to provide measurable results and can plan an effective roadmap for any channel to handle marketing processes.

Founded In: 2014

Location: Los Angeles, California

Employees: 52-200

Key Clients: Cisco, Sentinel One, Procare Solutions, Tiger Connect

Case Study: 

Customer Review:

“It’s the kind of team dynamic I want to build within my own teams. To have that with an outside vendor is really impressive.

40% increase in SEO MQLs. 70% increase in same month sales from our SEO and paid search activity.”

-Jon Peacock, Director of Marketing Tech & Analytics @ Procare

Contact: sales@directiveconsulting.com

Ironpaper

Ironpaper is a growth agency with a mission to help its clients achieve growth through marketing and sales. They seek to unify the marketing and sales journey to deliver a more remarkable buyer experience and, ultimately, drive growth for their clients. 

As an agency that integrates technology, design, marketing, content, and digital strategy, they embrace hard problems and creative challenges in order to drive results. Ironpaper’s process is data-driven and highly iterative, and they cut through the clutter that burdens many organizations.

Founded In: 2002

Location: New York City, US

Employees: 12-70

Key Clients: Shell Technologies, Goddard, PCS Software

Case Study: 

Customer Review:

“Our experience with Ironpaper has truly been wonderful. We looked for a partner who could literally be part of our marketing team and…that really has happened.”

-Tamara Burkholder, Marcomm & Business Operation Manager @ Shell Catalyst & Technologies

Contact: 212-993-7809

How to Make the Right Choice

Choosing the right marketing agency can transform your operations with expert guidance. But how to ensure that you invest in an agency that understands your challenges and provides a practical solution?

While selecting the marketing agency, ensure that you

• Research the market trends and decide your requirements
• Set up a call with the marketing agency to understand their work processes and KPIs
• See their result tracking reports and analytics
• Learn about their past work and success stories.

Once you have shortlisted agencies, you can come to a final decision by understanding their price models and how quickly they can deploy the strategies discussed.

Author Bio:

Trevor’s career began as a freelance learning applications developer and designer. After finding success in software he moved into SaaS consulting, and started the SaaS growth agency, Inturact. Over the last 15+ years Inturact has helped many SaaS companies find scalability and get acquired. Inturact is now also an investment vehicle for Inturact Capital – a private equity fund that acquires, grows and exits SaaS companies.