Leader in G2 Grid® Report for SaaS Management Platforms Fall 2025

At BetterCloud, we work tirelessly to deliver IT tools that our customers truly love and rely on every day for critical tasks. That’s why we’re thrilled to share some exciting news: thanks to our amazing customers, we’ve been named the #1 Leader in the newest G2 Grid® Report on SaaS Management Platforms for Fall 2025.

We’re all about our customers and adding cutting-edge SaaS management capabilities that improve visibility, SaaS budgets, security, file governance and IT efficiency—and our record speaks for itself:

• Ranked the #1 SaaS management platform (again!)—and Fall 2025 makes it 3 quarters in a row, beating out 16 other vendors
• Took the top spot in Implementation, earning “easiest” and “fastest” to deploy in this fall’s Index report for implementation
• Won 7 Leader badges across 11 total Grid® Reports
• Grew our total G2 badges by 35%—up from 17 last quarter to 23 now
• Boosted our G2 Market Report placements by 18%, jumping from 148 last quarter to 174 in the Fall 2025 reports
• Been holding strong in G2 Grid® Reports since the advent of G2 SaaS operations management category in 2019 —a full 3 years after we launched the world’s very first multi-SaaS management platform.

Recognition from G2 is a great honor, but what matters most is knowing what we’ve built is making a difference for customers. Before we share upcoming SaaS management innovations, here’s how we got here—together.

BetterCloud’s biggest haul yet: 23 G2 Fall 2025 badges

Back in 2011, BetterCloud’s founding mission was to help organizations of all sizes better manage SaaS and we’ve never strayed from it. As SaaS adoption exploded, customers encountered new SaaS management pain points and needs.

Each time, BetterCloud innovated to ease their challenges. Fall 2025 is no exception and that’s how we continually win G2 badges – not only for the overall SaaS management product category, but for categories related to our security and governance capabilities.

BetterCloud wins the top honors as #1 SaaS management platform for Fall 2025

We are proud to be recognized as a Leader in our core category — SaaS management platforms, with top honors, the #1 position in the G2 Grid® Reports:

• G2 Grid® Report for SaaS Management Platforms (SMP) for Fall 2025
• Enterprise Grid® Report for SaaS Management Platforms (SMP) for Fall 2025

How we’ve led SaaS management across the user lifecycle in 2025

These awards reflect our satisfied customers, and how we’ve improved SMP capabilities in recent months. Their feedback constantly influences our roadmap, and because so many asked for easier workflow building, we made significant upgrades to deliver just that. 

1. Updated BetterCloud User Automation dashboard

Our newly-redesigned User Automation dashboard offers faster performance to help IT get things done more efficiently—right from the moment a user logs in. Users now get:

• Real-time updates—no more constant page reloads
• Greater visibility into automation events
• Customizable pins for your favorite workflows, integrations, groups, and more
• Fully responsive design for every device
• Smarter error handling for smoother troubleshooting

2. New Slack “Wait for Response” action

Customers asked, and we delivered a new Slack “Wait for Response” action.  Enabling both more control and flexibility in workflows, this new action allows branching logic based on any user response—not just approvals. IT productivity gains with:

• Conditional logic for any type of Slack input
• In-app responses—no more switching tools
• Smarter workflows for use cases like handoffs, contextual decisions, and updates

3. Expanded functionality, new integrations

To streamline automated workflows, we’ve also introduced new integrations and expanded functionality to include:

• Google Drive – Transfer files to Shared Drive
• Sentry – Delete organization member
• Jira – Create subtasks
• FreshDesk – Create notes
• RedisCloud – Delete user
• UKG – Trigger workflows on user creation, suspension, deletion, or attribute changes

4. Improved license reclamation automation

To help optimize spend and reclaim unused or underutilized licenses, we’ve also expanded our automated license reclamation. BetterCloud now supports Okta SCIM provisioning to automate license removal across 60+ additional apps—even those without direct APIs. We now offer our customers:

• Simple setup: Enable the Okta integration once, without the need for app-by-app configuration
• Better visibility: Easily identify SCIM-enabled apps and make informed reclamation decisions
• Expanded app support for Bitwarden, ClickUp, Lucidchart, TeamViewer, Wrike, and more
• Automated deprovisioning: Intelligent license removal through BetterCloud Spend Optimization, based on SSO data, for customers that use both Spend Optimization and User Automation with Okta.
• Broader License Reclamation Coverage: GitLab, Dropbox, DocuSign, Asana, PagerDuty, Calendly, ChatGPT, Expensify, Postman, Box — and more on the way.

Other important G2 badge wins for BetterCloud

As SaaS management successfully adds features and functions that are also found in standalone or point solutions, BetterCloud competes in an expanding set of G2 categories. While we consider the SaaS management platform category our main category, these wins are just as significant.

BetterCloud wins 5 G2 Leader badges in SaaS security categories

BetterCloud has long been at the forefront of security in the SaaS environment. We’re pushing new boundaries to reduce common SaaS risks, prevent data loss, and boost cloud storage and file security.

That is why we recently acquired and integrated important functionality for automating file sharing permissions. Now our customers can create corporate-wide file sharing policies and IT has centralized control to enforce them with automation. They can automate cleanup to prevent orphaned public file links, and revoke sharing permissions for files stored on both individual and shared drives.

Our recent innovations helped us earn Leader badges for:

• Grid® Report for Sensitive Data Discovery | Fall 2025
• Grid® Report for Cloud File Security | Fall 2025
• Grid® Report for Data Loss Prevention (DLP) | Fall 2025
• Grid® Report for Data Security | Fall 2025
• Grid® Report for User Provisioning and Governance Tools | Fall 2025

BetterCloud wins 3 G2 Index badges for implementation

At BetterCloud, we’re keenly aware that the faster a customer gets up and running, the faster a customer benefits and achieves a positive return in investment. In fact, we found that 53% of our customers get value from BetterCloud within a month. Our unique combination of factors accelerate customer time to value and that’s why we won the:

• Small-Business Implementation Index for SaaS Spend Management | Fall 2025; Badge Winner for the Fastest Implementation
• Enterprise Implementation Index for SaaS Management Platforms (SMP) | Fall 2025: Badge Winner for the Most implementable
• Small-Business Implementation Index for User Provisioning and Governance Tools | Fall 2025: Badge Winner for the Fastest Implementation

When it comes to the product itself, BetterCloud is meant to be easy to set up, to learn, and to build automations. It has an intuitive user interface, a no-code Workflow builder, pre-configured workflow templates, 100+ pre-built integrations, and 1000+ pre-built actions and triggers.

To make deployment faster and easier, there’s:

• BetterCloud Flight School for training
• BetterCloud Inflight workshops for ongoing training, support, and networking
• Detailed knowledge base
• An active BetterIT Slack community
• Top-notch paid professional services
• Fantastic and responsive tech support
• Dedicated customer success teams  

Innovating never stops for this G2 Fall 2025 SaaS management platform Leader 

At BetterCloud, we’re dedicated to keeping our customers ahead of evolving challenges in SaaS lifecycle management.

Our customers can continue to count on us for the pace of innovation and product quality they’ve come to expect. We’re actively expanding integrations, adding SaaS app pricing benchmarks, and deepening our integration with acquired technologies.

Developing for the AI-first world

As we move into an AI-driven era, we’re evolving with it to meet the new challenges it’s certain to bring. With our usual focus on delivering greater operational efficiency, with lower financial and security risk for IT teams. We’re also leaning into AI—doubling down on our promise to help you manage complexity, unlock smarter workflows, and drive a bigger impact across your organization.

An exciting future for BetterCloud SaaS management

Here’s a preview of what’s ahead:

• “Boundaryless” User Lifecycle Management:  We’re enhancing our API architecture and launching agentic, AI-powered actions for SaaS apps with no traditional APIs—enabling 300 new automated actions by year-end (a 6x increase over last year). This means IT admins get true visibility and governance for every user, across any app.
• Self-Service agent automation:  With improvements to Slack form editing and faster automation performance, IT teams will be able to design workflows that support collaborative, self-enforcing policy management—without extra overhead.
• A new AI-native BetterCloud experience:  Starting with Google Workspace, we’re introducing an entirely new way to automate: using agentic prompts, guided workflows, and context-driven insights to simplify even the most complex process orchestrations.
• A better platform, end-to-end: We’re investing in performance, scalability, and usability across all major modules—Spend Management, File Governance, and User Automation—to ensure the BetterCloud experience is seamless and powerful, every step of the way.

Underpinning these innovations, one thing stays the same: our dedication to customer-led innovation. Our best work happens when we build together. Just as ranking in G2 Market Reports and earning G2 Grid Leader badges reflects your feedback, shaping the future of SaaS management begins with you.

Ready to see what BetterCloud can do for you? Take an interactive tour or request a demo today.