5 Unbounce Alternatives & Competitors for Landing Pages

Sometimes the Unbounce offering isn’t enough. Other times it’s not what you need, but it’s close. While this CRO platform checks the core boxes to launch landing pages—templates, drag-and-drop, popups, A/B testing, and integrations—there’s still a flip side:
What if your budget can’t justify the $99/mo pricing? Or what happens when you hit the 50k traffic volume limit? What if none of Unbounce’s 100+ templates fit your brand look-and-feel vision?
You might also need specific capabilities Unbounce doesn’t have at all. Like CRM and email marketing, course and community hosting, eCommerce hubs, or heatmaps and programmatic functionalities.
And that’s fine. No single platform covers everything. For that reason, I went through 5 Unbounce alternatives and competitors, comparing overlapping components (and differentiators, too), pricing, and use cases so I could hopefully share helpful options.
My personal top 3 alternatives to Unbounce
So what do these Unbounce competitors actually offer? If you’re in a rush, no worries, check out my handpicked selections below:

Pricing: $99–$299/month
What I like: Heatmaps, Instablocks, ad-to-page personalization, and hypothesis setting.Read more
ClickFunnels
Pricing: $97–$297/month
What I like: Store, courses and community hosting, email marketing, affiliate center, and checkout tool.Read more
Leadpages
Pricing: $49–$99/month
What I like: Customizable traffic splitting, device editing, lead enrichment, CMS, and unlimited traffic.Read more
Hold on. To give you a little bit more context, let me walk you through all the considerations and reasoning that led me here.
How I picked these Unbounce alternatives
When choosing an Unbounce alternative, I evaluate these factors:
- Core functionality requirements. Every viable alternative needs drag-and-drop editing, professional templates, A/B testing capabilities, and mobile responsiveness. Most should offer either unlimited pages/funnels or unlimited traffic.
- Team fit and user experience. Who’ll use the platform? Do marketers need visual editors? Do devs require robust APIs? How steep is the learning curve for your team’s skill level?
- Pricing structure and scalability. Comparing current costs and how pricing scales with growth. I looked for free trials, transparent pricing tiers, and whether features are bundled.
- Integration ecosystem. I evaluated how well the platform connects with someone’s existing tech stack. CRM, email marketing, analytics tools, and CMS if relevant.
- Specialized features for use case. Some platforms excel at ecommerce optimization, others at lead generation or SaaS conversions. Match the tool’s strengths to your goals.
- Company size alignment. Enterprise-level platforms offer governance and support but may overwhelm smaller teams. And basic tools might lack features larger companies need.
The selection combined hands-on testing with product demos and team feedback. I prioritized platforms that address pricing concerns, template limitations, or integration gaps, while maintaining solid performance across conversion optimization fundamentals.
Unbounce alternatives for landing pages
Here’s 7 alternatives to Unbounce you may want to consider.
1. Instapage – Best overall for landing pages with web heatmaps and real-time visual collaboration

While competitors like Unbounce focus on conversion rate optimization (CRO) and Leadpages prioritizes rapid deployment, Instapage targets the collaboration challenges that slow teams.
Instapage combines a drag-and-drop builder and 500+ templates with “Instablocks” for creating reusable page components.
What sets it apart is the real-time collaboration so mid-to-large marketing teams can leave feedback on landing pages, and the heatmap functionality that shows how visitors interact with pages.

Pros of Instapage:
- Built-in heatmaps and hypothesis setting and history
- Real-time visual collaboration so teams can act fast
- Reusable page components for scalable design
- Unlimited A/B testing with advanced targeting
Cons of Instapage:
- Expensive for SMBs or solo marketers
- No confidence intervals in reporting
Instapage Pricing: 14-day free trial. Plans start at $99/month.
Why I recommend Instapage: It’s a collaboration hub for marketing teams running multiple campaigns that either need visitor behavior insights, or work in an environment where stakeholder feedback and approvals often slow down workflows.
2. Leadpages – Best value for unlimited traffic volume, lead enrichment, and content publishing

Leadpages gets the proper balance between features and price. While Instapage focuses on team collaboration and Unbounce on conversion optimization, Leadpages lets you manage landing pages and content marketing (blogging monetization) from one platform.
The standout feature is lead enrichment that automatically finds extra prospect info beyond form submissions. You’ll get A/B testing, mobile editing, and 250+ templates for all things lead generation.

Pros of Leadpages:
- Unlimited traffic volume (no overage fees)
- Lead enrichment for richer sales data
- Integrated blogging monetization
Cons of Leadpages:
- No heatmaps or visual collab
- Basic analytics capabilities
Leadpages Pricing: 14-day free trial. Plans start at $49/month.
Why I recommend Leadpages: Landing pages combined with content marketing capabilities (blogging monetization) for variable and high traffic volumes. Ideal if you prioritize operational simplicity over collaboration and sophisticated analytics/tracking features.
3. ClickFunnels – Best for funnel-first solopreneurs selling digital products, courses, and memberships

ClickFunnels takes a fundamentally different approach than traditional landing page builders. It’s a complete business ecosystem rather than just a landing page creation software.
It’s built around the concept of complete sales funnels that guide prospects from initial awareness through purchase and beyond. The platform includes everything a digital entrepreneur needs: course creation, community management, email marketing, affiliate program management, payment processing, and even a CRM.
This clearly makes it appealing to solopreneurs, coaches, and course creators who want to run an online business without juggling multiple tools. ClickFunnels targets the entrepreneurial crowd focused on digital products, courses, and memberships, offering over 1,000 templates designed for these business models.
Pros of ClickFunnels:
- Business ecosystem for creators
- Scale traffic across without caps or extra fees
- Payments and affiliates with no integration headaches
- Designed for digital products and membership sites
Cons of ClickFunnels:
- No custom code or styling options
- Higher cost, fewer integrations
ClickFunnels Pricing: 14-day free trial. Plans start at $97/month.
Why I recommend ClickFunnels: When you’re building a digital business centered around courses, coaching, or memberships and want to manage everything from one single platform. It’s ideal for solopreneurs who prefer paying for an all-in-one solution.
4. Landingi – Best for multilingualism and programmatic landing pages to ship at scale

Landingi solves the volume-and-budget challenge. It serves businesses needing dozens of landing pages affordably without technical expertise. “Smart Sections” let you build reusable components once and deploy across campaigns, while support for 10 root domains works for teams managing multiple clients.
I think it trades advanced customization for operational efficiency. With 400+ templates, unlimited A/B testing, and 170+ integrations, it targets teams prioritizing speed and cost over premium features.

Pros of Landingin:
- Unlimited pages with reusable components
- Multi-domain flexibility. Up to 10 root domains.
- Accessible entry for testing and small-scale use
- Extensive integrations. 170+ native connections
Cons of Landingin:
- No custom code limits design options for complex visuals
- Missing tools such as heatmaps or AI content optimization
- 50k monthly visitor limit may constrain growing businesses
Landingin Pricing: 14-day free trial. Paid plans start at €29/month.
Why I recommend Landingin: If you manage multiple clients or businesses running campaigns across different markets, you can create landing pages affordably. It’s convenient when scaling page creation without scaling costs matters more than advanced features.
5. GetResponse – Best for audience-led email marketing initiatives with simple landing pages

GetResponse treats landing pages as entry points into email marketing ecosystems. While Instapage optimizes for immediate conversions and ClickFunnels builds complete sales funnels, GetResponse focuses on what happens after email capture.
Landing page leads automatically flow into automation sequences, CRM workflows, and course delivery systems. This all-in-one approach targets SMBs prioritizing long-term audience building.

Pros of GetResponse:
- Automatic lead nurturing for captured leads
- Mix of email automation, CRM, and course creation
- Advanced segmentation based on email behavior
Cons of GetResponse:
- Single domain limit blocks multi-brand businesses
- No heatmaps or landing page A/B testing (just for emails)
GetResponse Pricing: 30-day free trial. Plans start at $19/month.
Why I recommend GetResponse: I’d choose GetResponse when landing pages start relationships rather than close immediate sales. It works well with educational content, or higher-priced offerings where email nurturing drives results. But I’d skip it for extensive design flexibility or immediate conversion rate optimization focus.
What is the best landing page builder?
No single platform works best for everyone. I ideally recommend choosing based on your specific business needs. If your priority is conversion optimization (high-traffic, budget available), consider Instapage, which offers advanced A/B testing and personalization.
For cost predictability (high-volume creators), Leadpages offers unlimited traffic, eliminating per-visitor costs that spiral with growth.
Digital product businesses needing an all-in-one ecosystem benefit from ClickFunnels, which consolidates landing pages, funnels, and payment processing, reducing tool complexity. Those with email-centric strategies will find GetResponse delivers landing page functionality within an email marketing platform at competitive rates.
For enterprise features on a budget, Landingi provides advanced capabilities at significantly lower costs than premium competitors.
Your decision process should identify your top priority (conversion rates, cost predictability, tool consolidation, or value), then choose the landing page builder that best amplifies your business model.